
For at least as long as I’ve been in this business, and probably longer, Italy has remained the ultimate European hotspot for American travelers. And it’s no surprise – the rich history, culinary delights, architectural wonders, art treasures, wine culture, and stunning landscapes all contribute to Italy’s never-ending charm. But to discover the authentic side of Italy, it’s important to explore some of the off the beaten path destinations.
I often hear clients complain about the crowds in Rome, Florence, Venice, Cinque Terre and the Amalfi Coast, even during what used to be quieter periods. Yes, these areas are bustling! The most common Italy tour itinerary is Rome, Florence and Venice, so they’re understandably crowded. However, there are countless equally interesting, off the beaten path places across Italy that offer unique experiences away from the crowds.
Join me as we explore five captivating destinations off the beaten path in Italy that will capture your heart and fuel your wanderlust. These five are just a sample. No matter what experience you want to have in Italy, we can help you find it.

Bologna
Get ready for a deep dive into Italian culture in the gastronomic capital of Italy! Bologna, capital of northern Italy’s Emilia Romagna region, boasts medieval architecture, bustling markets, and, of course, the famous Bolognese sauce. Wander the charming cobblestone streets, visit the world’s oldest university, and admire the iconic Two Towers steeped in the city’s history. The perfect base for a day trip to Modena, the hilltop town of Parma, and maybe even the Ferrari factory!

Sardinia
Escape to the peaceful island of Sardinia, famous for its pristine beaches, rugged landscapes, and welcoming locals. With crystal-clear waters, untouched coastlines, majestic peaks and miles of walking and hiking trails, Sardinia offers a calm refuge away from the tourist crowds. Explore the local traditions, sample fresh seafood delicacies, and uncover the mysterious ancient ruins of the Nuragic civilization scattered across the island. Wander through the picturesque village of Bosa, with its colorful houses. You can easily spend ten days here, but plan for a minimum of 4 and then visit another city or two on the mainland.

Lecce
Discover the captivating baroque beauty of Lecce, a town in the heel of Italy’s boot near the Adriatic coast. As you meander through its narrow streets and charming piazzas you’ll see why it’s known as the “Florence of the South”. Soak in the ornate Baroque architecture, especially the impressive Lecce Cathedral. Indulge in local treats like pasticciotto pastries, savor local wine, immerse yourself in the culture of Puglia, and explore nearby villages like Martina Franca for an authentic experience.

Matera
Travel back in time to the charming town of Matera, one of Italy’s hidden gems. This UNESCO World Heritage site is southern Italy is famous for its ancient cave dwellings and dramatic vistas. Roam the Sassi di Matera, caves carved into limestone cliffs, and witness the city’s evolution into a cultural hub with boutique hotels and gourmet eateries. Explore the haunting allure of the caves, visit Matera’s Cathedral, and savor the city’s transformation. Matera is easy to combine with Lecce.

Umbria
Immerse yourself in Umbria’s idyllic countryside in central Italy, reminiscent of a Tuscany postcard. With rolling hills, the medieval town of Assisi, and culinary delights to rival its neighbor, Umbria offers a tranquil escape. Taste regional wines, wander through historic squares, and soak in the peaceful essence of Italy’s “Green Heart.” Take a day trip to a beautiful small town like Ascoli Piceno in the neighboring region of Le Marche. Combine Umbria with Bologna for a perfect off the beaten track itinerary!
Step out of the ordinary and embrace the magic of these hidden treasures in Italy. These off-the-beaten-path destinations beckon you to delve into Italy’s essence beyond the tourist mainstays. Let these lesser-known cities and regions spark your curiosity and guide your future travel adventures.
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